McLaren Collection 2024
Ultimate riding position
70% slimmer
924W power
Up to 62km range
Pure and McLaren have joined forces to brighten up city riding. Finished in McLaren’s matt black color.
Pure x McLaren Black E-scooter SE
A variant legally made for the Swedish regulations of electric scooters. It has a motor with a nominal power of 250W, and Max Power of 924W. Maximum speed of 20km/h.
Pure x McLaren Black E-scooter DK/NO
A variant legally made for the Norwegian and Danish regulations of electric scooters. It has a motor of nominal power of 350W, and Max Power of 924W. Maximum speed of 20km/h.
Pure x McLaren Black E-scooter EU
A variant made for the Finnish market and most of the European countries. It has a motor of Nominal Power of 350W, and Max Power of 924W. Maximum speed of 25km/h.
Guaranteed Safe Checkout
Heads up: Your packaging might show older range or power figures. The scooter hasn't changed — we've just updated how we measure performance.
1 Max. one-charge range: Tested at Evesham VeloPark in the UK, summer 2025 we achieved a range of 62km. Tested under these conditions: Ambient temperature of 26°C +/-6°C ridden on a flat, level asphalt surface, on a closed loop circuit. Wind conditions <7m/s, ridden at a constant speed of 15km/h maintained with cruise control, total rider weight 75kg (+/-5kg). The tyres were inflated to the maximum pressure stated on the tyre. The scooter was set to ECO mode and the headlight turned off.
2 Max. power: The max motor power is determined by multiplying the full state of charge battery voltage of 42V by the maximum motor input current of 20A. 924W.
New position
70% slimmer
Powerful motor
Up to 62.4 km
Pure and McLaren have joined forces to brighten up city riding. Finished in McLaren’s matt black color.
Pure x McLaren Black E-scooter SE
A variant legally made for the Swedish regulations of electric scooters. It has a motor with a nominal power of 250W, and Max Power of 924W. Maximum speed of 20km/h.
Pure x McLaren Black E-scooter DK/NO
A variant legally made for the Norwegian and Danish regulations of electric scooters. It has a motor of nominal power of 350W, and Max Power of 924W. Maximum speed of 20km/h.
Pure x McLaren Black E-scooter EU
A variant made for the Finnish market and most of the European countries. It has a motor of Nominal Power of 350W, and Max Power of 924W. Maximum speed of 25km/h.
Guaranteed Safe Checkout
Heads up: Your packaging might show older range or power figures. The scooter hasn't changed — we've just updated how we measure performance.
1 Max. one-charge range: Tested at Evesham VeloPark in the UK, summer 2025 we achieved a range of 62km. Tested under these conditions: Ambient temperature of 26°C +/-6°C ridden on a flat, level asphalt surface, on a closed loop circuit. Wind conditions <7m/s, ridden at a constant speed of 15km/h maintained with cruise control, total rider weight 75kg (+/-5kg). The tyres were inflated to the maximum pressure stated on the tyre. The scooter was set to ECO mode and the headlight turned off.
2 Max. power: The max motor power is determined by multiplying the full state of charge battery voltage of 42V by the maximum motor input current of 20A. 924W.
The Pure X McLaren E-scooter can ride for longer, with an improved battery delivering 62.4 km range with one-charge.
Improved hill climbing and powerful, responsive acceleration with our upgraded 924W motor.
Designed for a natural, balanced stance, the unique foot placement on either side of the chassis enhances stability, control, and safety. This e-scooter challenges the conventional approach, giving you a smoother, more secure ride.
Boldly challenging the traditional approach to e-scooters. Pure Advance is a reinvention of the e-scooter with rider experience and safety at its core. Our unique riding position enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Turn away from convention. This fundamentally different riding position spreads your weight evenly on either side of the chassis and lowers your centre of gravity – for unrivalled stability, greater control and advanced safety.
Boldly challenging the traditional approach to e-scooters. Pure Advance is a reinvention of the e-scooter with rider experience and safety at its core. Our unique riding position enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Turn away from convention. This fundamentally different riding position spreads your weight evenly on either side of the chassis and lowers your centre of gravity – for unrivalled stability, greater control and advanced safety.
Our patented technology gently returns the handlebar to centre after turning. Reducing steering wobble and providing pure control at every corner, even over rough ground.
Pures patented steering stabilization technology gently returns the handlebars to center after a turn, reducing wobble and providing optimal control – even on rough terrain.
Folding handlebars, footpads and steering tube make the Advance 70% more slimline than standard e-scooters.
Without compromising on performance, it saves space and seamlessly integrates into your life.
Folded dimensions: 54cm (H) x 15cm (W) x 104cm (L)
Folding handlebars, footpads and steering tube make the Advance 70% more slimline than standard e-scooters.
Without compromising on performance, it saves space and seamlessly integrates into your life.
Folded dimensions: 54cm (H) x 15cm (W) x 104cm (L)
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
